Moral and economic category in capitalism Essay

Moral and economic category in capitalism - Essay Example If the gap between poor and rich is growing, it threatens the dominance by demonstrating its negative moments such as, for example, too much materialism. However, if to take into account the fact that capitalism is the most popular political system in the world, it is not at risk to be destroyed as any system has its negative sides. â€Å"But since no ideological alternatives currently exist — and even less, political parties or groups to implement them — the hegemony of capitalism looks pretty unassailable. Of course, nothing guarantees that it would look like that to our children or grandchildren, for new ideologies can be invented. But this is how it looks to a reasonable observer today† (Milanovic).The second question is difficult to answer as the combination of capitalism and democracy was not popular throughout history. Capitalism and democracy were usually separate. In the modern society there is also a tendency to separate capitalism and democracy and thi s is caused by inequality. â€Å"Thus, it does not take huge leaps of imagination to see that capitalism and democracy can be decoupled. And inequality can play an important role in that. It already does so by politically empowering the rich to a much greater extent than the middle class and the poor† (Milanovic). Actually, capitalism prescribes preserving the interests of the elite, than the interests of the middle-class. Such a tendency can be met in all the countries with capitalist regime. The answer for third question is positive as Europe has its own problems. First, there are certain difficulties connected with globalization. Globalization also increases inequality as wealthy people still benefits from it more than middle class and poor. Moreover, globalization is connected with migration. Migration represents problem for any country as brings such problems as racial intolerance and cultural differences, which prevent state from the development. â€Å"Both the propert y-rich and the highly skilled gain because their financial and human capital is more mobile and cannot be easily taxed unless one wants them to flee the country. Low taxation in turn increases inequality between the rich and the poor because it undercuts the funding sources on which the modern European welfare state was built† (Milanovic). Niall Ferguson is a historian the views of whom are rather controversial. â€Å"There are two common assumptions about Ferguson. One is that his newspaper columns and telegenic

Marketing Communication Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Communication - Research Paper Example On the other hand, marketers have also realised the benefits brought about by the use of a combined sources of communication in their marketing endeavours which is widely known as integrated marketing communication plan (IMC) and this concept has significantly gained prominence during the current period (Kotler & Armstrong, 2004 ). As such, this essay seeks to evaluate the extent to which Apple Company effectively uses an integrated marketing communication plan. Explanation of IMC In order to evaluate the extent to which Apple utilises an integrated marketing communication plan in its operations, it is imperative to begin by defining the concept in order to get a clear understanding of its meaning. An integrated marketing communication plan is described as â€Å"a concept of marketing communication planning that seeks to evaluate the strategic roles of a variety of communication disciplines such as advertising, personal selling, sales promotion, direct marketing and public relations ,† (Cant, 2000 p.285). The aim is to coordinate the messages so that they convey the same thing at the same time to the same audience. Duplessis (2005) also posits to the effect that a company integrates or coordinates the use of these communication channels in order to give a clear and consistent message that is compelling to the customers about the products offered which also reinforces the image of the organisation. Integrated marketing communication strategy by Apple According to Buch (2010), Apple has adopted an iAd platform which is a strategy that is meant to support advertising within the iPhone fraternity. This platform integrates the use of the other applications on the iPhone at the same time and the strategy is good in that it enables the company to market its products to various users who can still enjoy the benefit of the other applications at the same time. Though this strategy has been criticised by other sectors of the society, it can be seen that it is very e ffective in as far as advertising of the products offered by Apple is concerned. The idea behind this strategy is to coordinate advertising with the other applications that can be found on the iPhone with the aim of achieving the intended objectives of remaining the leader in the iPhone and tablet industry by the company. Since 2010, it can be noted that Apple has continued to enjoy high volumes of revenue from the sale of iPhones regardless of the negative impacts in the economy that prevailed. Promotion of the products offered particularly the iPhones significantly contributed to the success of the company in its endeavour to waive negative impacts that were likely to impact on its operations. For instance, the company made efforts to spell the unique features of its products and these appealed to the interests of the customers. Promotional efforts such as the decrease in price of products such as the iPod in 2010 greatly contributed to high levels of customer satisfaction (AAPL, 2012). Other companies found it difficult to imitate and Apple harnessed this strategy in its IMC strategy with the aim of appealing to the interests of the customers. Apple’s operations were significantly impacted by various public relations crises in 2008. Despite being on top in terms of innovations in technology, Apple Inc was badly criticised by